Terms of Service

Last updated: April 29, 2026

These Terms of Service ("Terms") govern your access to and use of the Alter service ("Service") provided by WEB THEMES DEVELOPMENT LLC ("Alter", "we", "us", or "our"), available at https://alter.uz.

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Who We Are

Company: WEB THEMES DEVELOPMENT LLC

Brand: Alter

Address: Afrosiyob ko'chasi, 4 A-uy, Mirabad district, Tashkent

Contact: [email protected]

2. About the Service

Alter is a customer relationship management (CRM) platform with an integrated AI assistant for service businesses. The Service helps Business Users:

  • Receive, view, and reply to customer messages on Instagram, Telegram, and WhatsApp from a single dashboard.
  • Configure an AI assistant with a knowledge base (services, prices, hours, and other information of the Business User's choosing) so that the assistant can generate replies on the business's behalf.
  • Manage bookings and conversation history.
  • Take over conversations manually at any time.

The Service is offered on a subscription basis.

3. Eligibility and Accounts

To use the Service you must be at least 18 years old and legally capable of entering into a contract. If you use the Service on behalf of a business or organization, you represent that you have the authority to bind that organization to these Terms.

You are responsible for:

  • Providing accurate and up-to-date account information.
  • Keeping your password confidential.
  • All activity that occurs under your account.

You must notify us promptly if you suspect any unauthorized access to your account.

4. Connecting Third-Party Accounts

The Service requires you to connect at least one third-party messaging account (Instagram, Telegram, or WhatsApp). When you connect such an account, you authorize Alter to:

  • Receive messages sent to that account by your customers.
  • Send replies on your behalf, including replies generated by the AI assistant you configured.
  • Access basic profile information (such as the connected account's username and identifier) for the purpose of routing messages correctly.

Use of these third-party platforms through the Service is also governed by the platforms' own terms, including Meta's Platform Terms and the Telegram and WhatsApp terms of service. You must comply with those terms when using Alter.

You may disconnect any third-party account at any time from your dashboard. Disconnecting will immediately stop the Service from receiving new messages on that account.

5. Your Responsibilities and Acceptable Use

You agree that you will:

  • Use the Service only for legitimate business purposes and in compliance with all applicable laws.
  • Use the Service only to communicate with customers who have first contacted your business — the AI assistant is intended to reply to incoming customer messages, not to initiate unsolicited messages or send spam.
  • Comply with all applicable platform rules, including Meta's policies regarding messaging windows, opt-in requirements, and prohibited content.
  • Be responsible for the content you upload to the AI assistant's knowledge base, the messages sent on your behalf, and any commitments those messages make to your customers (for example, prices, availability, or appointment confirmations).
  • Inform your customers, where required by law, that their messages are processed by an automated system and that conversation data is stored by a third-party service provider.

You agree that you will not:

  • Use the Service to send spam, phishing, harassing, threatening, defamatory, deceptive, sexually explicit, or otherwise unlawful messages.
  • Use the Service to violate any person's privacy or intellectual property rights.
  • Attempt to reverse-engineer, decompile, scrape, or otherwise extract the source code or underlying data structures of the Service, except to the extent expressly permitted by applicable law.
  • Interfere with, disrupt, or attempt to gain unauthorized access to the Service, our servers, or other users' accounts.
  • Use the Service to compete with Alter by replicating it.
  • Use the Service in any way that could cause Alter to violate Meta's Platform Terms, Telegram's Terms of Service, or WhatsApp's terms.

We reserve the right to suspend or terminate accounts that violate these rules.

6. AI-Generated Content

The Service uses third-party large language model providers (currently OpenAI) to generate replies based on the knowledge base you provide. You acknowledge that:

  • AI-generated replies may occasionally be inaccurate, incomplete, or unexpected.
  • You remain responsible for the messages sent on your behalf, including AI-generated messages.
  • You are encouraged to review conversations regularly and to take over manually whenever a high-stakes interaction is involved (for example, complaints, refunds, or sensitive customer concerns).
  • We do not guarantee any particular outcome (such as a specific number of bookings, customer responses, or conversion rate) from the use of the AI assistant.

7. Subscription, Payment, and Cancellation

Access to the Service is provided on a paid subscription basis, except for any free trial or pilot periods we may offer at our discretion.

  • Pricing and plans are described on our website or as agreed with you separately. We may change pricing for future billing periods upon reasonable notice.
  • Payment is due in advance for each billing period. If a payment fails, we may suspend access until the outstanding amount is paid.
  • Free trial / pilot: if you receive a free trial or discounted pilot, the free or discounted period and any conditions (such as feedback or case-study rights) will be agreed in writing.
  • Cancellation: you may cancel your subscription at any time from the dashboard or by contacting us. Cancellation takes effect at the end of the current billing period; we do not provide pro-rated refunds for partial periods unless required by law.
  • Taxes: prices are exclusive of any applicable taxes, which are your responsibility unless we are required by law to collect them.

8. Merchant payments from end customers and refunds

When you, as a Merchant, use the Service to accept online payments from your end customers through connected payment systems (Payme, Uzum Bank and others), the Platform only provides technical infrastructure for the integration. The Platform is NOT the recipient of funds: payments from end customers are credited directly to the Merchant's account with the relevant payment system.

  • Refund turnaround. The Merchant undertakes to refund the end customer within 14 (fourteen) calendar days of receiving the refund request, unless a shorter period is set by the Merchant's own refund policy or by the requirements of the law of the Republic of Uzbekistan. The refund is processed by the Merchant directly through the payment provider's business cabinet. The Platform does not perform the refund on behalf of the Merchant and does not guarantee its execution within the stated period; where the Merchant systematically breaches this deadline, the Platform may suspend the Merchant's access to the payment-acceptance functionality.
  • Merchant's obligations. The Merchant undertakes to independently define and publish a refund policy for its end customers in compliance with the Law of the Republic of Uzbekistan "On Consumer Rights Protection", to specify the grounds, deadlines and procedure for refunds in the public offer/contract with the end customer, and to resolve disputes with end customers in a pre-trial manner. For convenience, the Merchant fills the refund policy (turnaround, contact, extra conditions) in the Alter cabinet under "Settings → Payments" — it is shown to the customer at the confirmation step and after a successful payment.
  • Refund processing. All refunds to end customers are processed by the Merchant independently through the personal cabinet of the relevant payment system (Payme Business, Uzum Business, etc.) or by any other means available to the Merchant through the payment tools it uses.
  • Platform's technical capabilities. The Platform DOES NOT initiate refunds and DOES NOT have the technical ability to perform a refund on behalf of the Merchant. All refund operations are performed by the Merchant directly in the system of the payment provider that holds the Merchant's funds. The Platform only displays the updated payment status after receiving the relevant notification from the payment provider.
  • Payment link validity. A payment link generated by the Platform becomes automatically invalid after: (a) successful payment by the end customer; (b) cancellation of the related order/booking by the Merchant; (c) expiry of the session with the payment provider.
  • Platform's liability. The Platform shall not be liable for the Merchant's acts or omissions in processing refunds to end customers, for the content of the Merchant's refund policy and its compliance with the law, for disputes between the Merchant and its end customer regarding the quality of services, grounds and amounts of refunds, nor for decisions of the payment provider to refuse or delay a refund.

If a refund dispute arises between the end customer and the Merchant, the customer first contacts the Merchant directly; if refused, the customer may then contact the competent consumer protection authorities of the Republic of Uzbekistan. The payment provider's support service may be contacted only for technical questions about a specific payment (for example, transaction status or technical failure) and is not a channel for resolving a consumer dispute with the Merchant.

9. Intellectual Property

The Service, including its software, design, logos, and documentation, is owned by WEB THEMES DEVELOPMENT LLC and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service in accordance with these Terms.

You retain ownership of the content you upload to the Service (for example, the knowledge base content for the AI assistant). You grant us a limited license to host, process, transmit, and display that content as needed to provide the Service to you.

You may not copy, modify, distribute, sell, or lease any part of the Service, nor remove any proprietary notices.

10. Privacy

Our collection and use of personal information is described in our Privacy Policy, which is incorporated by reference into these Terms.

11. Service Availability and Modifications

We aim to keep the Service available at all times, but we do not guarantee uninterrupted operation. The Service may be temporarily unavailable due to maintenance, upgrades, or factors outside our control (including issues at Meta, Telegram, WhatsApp, OpenAI, or our hosting providers).

We may modify, add, or remove features of the Service from time to time. Where changes materially reduce functionality, we will give reasonable advance notice to active subscribers.

12. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, or uninterrupted operation, except to the extent such warranties cannot be excluded under applicable law.

We do not guarantee that:

  • The Service will meet your specific business requirements.
  • AI-generated replies will be accurate or appropriate in every situation.
  • The Service will be free from errors, defects, or interruptions.
  • Third-party platforms (Instagram, Telegram, WhatsApp, OpenAI) will remain available, unchanged, or compatible with the Service.

13. Limitation of Liability

To the maximum extent permitted by law, in no event will WEB THEMES DEVELOPMENT LLC, its officers, employees, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of customers, loss of revenue, loss of data, or business interruption, arising out of or in connection with your use of the Service.

Our total aggregate liability arising out of or in connection with the Service or these Terms will not exceed the total fees you paid to us in the twelve (12) months preceding the event giving rise to the claim, or, if you have not paid any fees, USD 100 (or its equivalent).

These limitations apply even if we have been advised of the possibility of such damages and even if any limited remedy fails of its essential purpose.

14. Indemnification

You agree to defend, indemnify, and hold harmless WEB THEMES DEVELOPMENT LLC and its affiliates from any claims, damages, costs, and expenses (including reasonable legal fees) arising out of:

  • Your use of the Service in violation of these Terms or applicable law;
  • Content you upload to the Service or messages sent through the Service;
  • Your violation of any third-party rights, including platform rules of Meta, Telegram, or WhatsApp.

15. Termination

We may suspend or terminate your access to the Service at any time, with or without notice, if:

  • You materially breach these Terms;
  • Your use of the Service exposes us, other users, or third parties to legal, security, or reputational risk;
  • A third-party platform (such as Meta) requires us to terminate your access;
  • The Service is discontinued.

Upon termination, your right to use the Service ends immediately. Provisions of these Terms that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, and indemnification) will survive.

16. Governing Law and Disputes

These Terms are governed by the laws of the Republic of Uzbekistan, without regard to its conflict-of-laws principles. Any dispute arising out of or in connection with these Terms or the Service will be submitted to the competent courts of Tashkent, Uzbekistan, unless mandatory law requires otherwise.

17. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date at the top and, where appropriate, notify you through the Service or by email. Continued use of the Service after the updated Terms take effect means you accept the changes. If you do not agree with the changes, your remedy is to stop using the Service and cancel your subscription.

18. Contact Us

If you have any questions about these Terms, please contact us:

WEB THEMES DEVELOPMENT LLC

Afrosiyob ko'chasi, 4 A-uy, Mirabad district, Tashkent

Email: [email protected]

Phone: +998 50 301 63 21

Telegram: @alter_uz

Terms of Service — Alter